If you want to understand how VCs really decide which startups to fund, or how entrepreneurs arrive at their sales forecasts, watch this stunning series from the San Diego Venture Group. If nothing else, you’ll learn the best way to approach VCs (hint- it involves assembling a massive spreadsheet of hundreds of email addresses and sending nightly emails to them all until they agree to give you money).
Thanks to Startup Lawyer and Brandon Zeuner for alerting me to this fine example of investigative journalism.