The plight of abandoned mascots

I enjoy Jonathan Salem Baskin's vigorous assaults on the cargo-cult of 'branding' over at Dim Bulb, and in his new book Branding Only Works on Cattle, so I got a kick out of this musical number he put together. Reminiscent of Southpark's Island of Misfit Mascots, he's drafted the Pets.com sock puppet to lament the harsh realities of life after the commercials stop airing. I could definitely handle more business books if they were in musical form.

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